Technology for the curious and the brave.

Our Philosophy

There is nothing that cannot be done, you need only the right minds and technology.


Our Mission

The solution to your agritech challenge is within our capacity to solve. We collaborate with industry leaders with extensive established networks and our eye always on the horizon for new partnerships. MAF Digital Lab (MAFDL) is positioned and driven to be the pivotal agritech solutions leader.

MAF Digital Lab is in a unique position to anticipate, create and capture technology innovations to gain a competitive advantage in the global agri-business landscape and take a lead in improving the future for these diverse industries.

We will discover the solution you need.

MAF Digital Lab is a solution focussed research centre developing applications of advanced technology within the primary production, agricultural and food supply chain. The group unites and leverages Massey University’s diverse capability in precision agriculture, primary production science, horticulture supply chains, sensor technology, robotics, AI and data science.

We develop technology along supply chains from primary production to in market solutions.

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We support next generation leaders in current and emerging fields of agritech.

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We are positioned and driven to be the pivotal agritech-solutions provider.

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Complementary and diverse expertise.

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Projects and solutions

Agritech is undergoing unprecedented transformation, and MAF Digital Lab is in the driver’s seat.

MAF Digital Lab (MAFDL) - with its open, modern facility aims to foster cross-disciplinary solutions and out-of-the-box thinking, cultivating the melding of skills and approaches to create the solutions of the future for today’s complex challenges.